Maya Roberts
Founder, Tidewell
Our wall finally looks like part of the app — customers can't tell it's a widget, and that's exactly the point.
Tool comparison
Shapo vs Trustmary: which is the better testimonial collection tool?
Shapo and Trustmary both collect reviews and put social proof on your site, but they're built for different jobs. Shapo is a focused testimonial tool with a free plan, a single $29 plan that removes branding and imports reviews from Google and 20+ platforms, and no view metering. Trustmary is a broader survey-and-feedback platform metered by responses and widget views. This page lays both out honestly.
Devanuj Nath · Founder, CollectMonial
Updated ·10 min read
People compare Shapo and Trustmary because both can pull in reviews and show social proof on your site. But they sit at very different points: one is a focused testimonial tool, the other is a feedback platform.
Shapo collects video and text testimonials, imports reviews from Google and 20+ platforms, and embeds a wall, on a single flat $29 Pro plan that removes branding and unlocks unlimited testimonials, with no view metering. Trustmary is a wider survey-and-feedback platform built around NPS and CSAT surveys, feedback analytics, and CRM integrations, priced by monthly survey responses and monthly widget views.
That difference in scope is the whole story. If testimonials and a wall are the job, Shapo is the lighter, cheaper fit. If you want structured feedback and reviews combined for a larger organization, Trustmary is built for that, and priced for it.
This page walks through pricing, the collection and display experience, what real users say, and the one thing both tools leave on the table.
Quick overview
| Shapo | Trustmary | CollectMonial | |
|---|---|---|---|
| Starting price (paid) | $29 / mo | $26 / mo | $25 / mo |
| Pricing model | Flat monthly | Metered usage | Flat monthly |
| Brand-level design control | Limited | Limited | Yes |
Full breakdown further down.
The 30-second verdict
A quick summary.
Shapo
Shapo is a focused, template-based testimonial tool. It has a free plan (10 testimonials, branded) and a single $29 Pro plan that removes branding, unlocks unlimited testimonials, imports reviews from Google and 20+ platforms, and supports video throughout, with no view metering. The trade-offs: the free plan keeps Shapo branding, there's no lifetime license or money-back guarantee, and display stays inside fixed widget templates.
Best for: Founders who want a focused testimonial tool with wide Google review imports and unlimited testimonials on one flat $29 plan, with no usage meters to watch.
Trustmary
Trustmary is a survey-and-feedback platform that also handles reviews, with NPS and CSAT surveys, analytics, and CRM integrations. It's powerful but priced by survey responses and widget views, the recommended Starter tier is $203/month, and removing branding is a separate $19/month add-on on lower plans.
Best for: Larger or multi-location teams that want feedback surveys, NPS, and reviews in one platform and will actually use the analytics and CRM features.
Shapo asks: “How do we import reviews from everywhere and unlock unlimited testimonials on one flat, unbranded plan?”
Trustmary asks: “How do we run your feedback surveys, NPS, and reviews in one platform that scales with an organization?”
Both are reasonable questions, but they're not the same question. The answer that fits you depends on whether you want a focused testimonial tool or a full feedback-and-reviews platform.
Pricing
What do they actually cost?
Both have a free plan, but the paid models differ in kind. Shapo is flat: a single $29 Pro plan removes branding, unlocks unlimited testimonials, and imports reviews from Google and 20+ platforms, with no view metering. Trustmary meters two things, monthly survey responses and monthly widget views, so the same widget can cost more as your traffic grows, and removing branding is a separate add-on on lower plans.
| Feature | Shapo | Trustmary |
|---|---|---|
| Starting paid price | $29 / month | $26 / month (metered) |
| Recommended tier | $29 Pro (single tier) | $203 / month |
| Free plan | 10 testimonials (branded) | 5 responses, 200 views |
| Pricing model | Flat monthly | Metered usage |
| Remove platform branding | $29 Pro | +$19/mo add-on (free on Business) |
| Widget views metered | No | Yes (200 / 5,000 / 25,000) |
| Unlimited testimonials | $29 Pro | Metered by responses |
| NPS / feedback surveys | No | Yes |
| Import from other platforms | Google + 20 platforms | Google plus others |
| Money-back guarantee | None | None |
Pricing as listed on Shapo and Trustmary in June 2026. Shapo's yearly plan includes two months free, and Trustmary's annual billing saves around 14%. Both vendors change pricing and plan limits without notice, so check their sites before committing.
In practical terms: for a testimonial wall, Shapo is almost always cheaper and simpler. Its $29 Pro plan is flat, unbranded, and uncapped on views, with wide Google review imports. Trustmary's Build Your Plan looks close at $26, but it caps you at 10 survey responses and 5,000 widget views, branding removal is a separate $19/month, and the tier Trustmary actually recommends is $203/month. Trustmary earns its price only if you genuinely use the surveys, analytics, and CRM features. Neither offers a money-back guarantee.
Collection
How the experience feels for your client
Both tools collect video and text, and let a customer respond in the browser without an account. The difference is that Shapo frames collection around testimonials and review imports, while Trustmary frames it around surveys and feedback.
Shapo's collection flow
- Collects video and text. Clients leave a written testimonial or record a video, and it lands in your dashboard ready to publish, with video supported on the free plan too.
- Built around wide review imports. Shapo's strength is pulling in reviews from Google and 20+ platforms, so importing the proof you already have is a first-class part of the flow.
- Free, but branded and capped. The free plan allows up to 10 testimonials with unlimited forms and widgets, but keeps Shapo branding until you upgrade.
- One simple paid plan. A single $29/month Pro plan unlocks unlimited testimonials, branding removal, and 500 email invites a month, with no tier-laddering to reason about.
Trustmary's collection flow
- Survey-first 3-in-1 forms. Trustmary's signature is one survey that gathers feedback, an NPS or CSAT score, and a review together, then nudges happy customers to post on Google.
- Video review forms. It collects video testimonials too, alongside the text and survey responses.
- Metered by responses. The free plan allows 5 survey responses a month and paid tiers raise that allowance, so collection volume is tied to your plan.
- Feedback and CRM features. NPS, CSAT, and eNPS surveys feed analytics and integrations with tools like HubSpot and Pipedrive, which is the point of the platform.
If your goal is simply to gather testimonials and pull in Google reviews, Shapo's flow is lighter and isn't capped by survey responses. If you want structured feedback and reviews in one survey, that's exactly what Trustmary is built for.
Display
Getting testimonials on your website
Both tools give you embeddable widgets and a public wall. The big practical difference on display is that Trustmary counts widget views against your plan, and Shapo does not, and Shapo's branding comes off on its $29 plan while Trustmary's is a separate add-on.
Shapo: what you get
- Imported reviews, front and center. Shapo is strong at showing reviews pulled from Google and other platforms next to the testimonials you collect, in one wall.
- No view metering. A high-traffic page doesn't cost more or push you up a tier; widget views aren't capped.
- Single async embed. The wall loads from one lightweight script that runs asynchronously, so it doesn't block your page from rendering.
- Branding removed at $29. Shapo branding stays on the free plan and comes off on the $29 Pro plan, with unlimited widgets either way.
Trustmary: what you get
- Review widgets and a Review Page. You can add reviews to your site with widgets and host a dedicated review page.
- Widget views are metered. Plans include a monthly widget-view allowance (200 free, 5,000 on lower paid, 25,000 on Business), so traffic affects your plan.
- Branding removal is an add-on. Whitelabel costs $19/month on top, unless you're on the $463 Business plan.
- Template-bound customization. You work within Trustmary's preset widget styles; design choices stop where the templates do.
For a public testimonial wall on a busy marketing site, Shapo's unlimited views and $29 branding removal are simpler to reason about. Trustmary's display is fine, but the view metering and the branding add-on are real costs to factor in.
See the difference
A stock embed vs a widget that looks like yours.
Same testimonial. The one on top is frozen and watermarked, the kind of embed most tools hand you. The one below is live, so go ahead and change the edge, color, and font.
Generic widget
What most tools give you out of the box
MB
Marcus B.
Verified Customer
“Great product! Would definitely recommend to anyone looking for a testimonial solution.”
★ Powered by ReviewWidgetGet this widget
vs
Your widget on CollectMonial
LiveCard edges
Brand color
Font
Live render — the same component your customers embed.
Real use cases
What each one is actually for
Shapo works well when…
- Testimonials and Google reviews are the job. If you want to collect testimonials and pull in Google reviews, Shapo does exactly that without survey overhead.
- You want unlimited testimonials on one plan. The $29 Pro plan removes the cap entirely, so a growing pile of testimonials never pushes you to a higher tier.
- You want to start free. Shapo's free plan lets you collect up to 10 testimonials and test the tool before paying.
- You don't want metering. Flat pricing and unlimited widget views mean a popular page never costs you more.
Trustmary works well when…
- You want surveys plus reviews. If NPS, CSAT, or eNPS feedback matters as much as testimonials, Trustmary's 3-in-1 surveys combine them in one tool.
- You're a larger or multi-location org. Analytics, lead generation, and CRM integrations with HubSpot and Pipedrive are aimed at teams, not solo sites.
- You'll use the platform features. The price makes sense when you're using the feedback analytics and integrations, not just the widget.
Roughly: pick Shapo if you want a focused testimonial tool with wide Google review imports and flat pricing, and Trustmary if you want a full feedback-and-reviews platform for an organization. Different tools for different jobs.
What real users say
What people who've used them say.
The two tools have different review footprints, and the notes below come from different sources, so they aren't directly comparable. Shapo has thin independent review data; Trustmary is rated on G2, where it's listed under Enterprise Feedback Management.
Shapo · public reviews
Limited data
Shapo has limited presence on the major software review sites, so there's no reliable aggregate score to quote. What you'll find tends to be positive notes about its polish, the breadth of review imports (Google especially), and the simple single $29 plan, but the sample is too small to read as a verdict. Try the free plan before relying on it.
Trustmary · G2
4.6/5
12 reviews
On G2, where Trustmary is listed under Enterprise Feedback Management, reviewers praise its survey automation, review collection, and integrations. Because the platform is broad, feedback tends to focus on surveys, NPS, and CRM workflows rather than the testimonial widget specifically. The sample is small, so read it as encouraging rather than conclusive.
The shared blind spot
What both tools miss
Shapo and Trustmary both get testimonials onto your site. But if you've spent real time on your brand, the way your site feels, the type, the colors, the shapes, both tools hit the same ceiling.
They reach it from different angles. Shapo is a template widget tool, so you recolor and arrange inside its preset styles. Trustmary's widget is a small surface on a feedback platform, made to surface scores rather than to be designed. Neither lets you compose the wall yourself.
For a founder whose site carries the product's first impression, a testimonial block that's slightly off brand reads as imported. The proof still counts, but it lands with less force than something that clearly belongs on the page.
Making it clearly belong is what CollectMonial is for.
The third option
CollectMonial: testimonials that
belong on your site.
Most testimonial widgets break your brand. CollectMonial is the alternative to Shapo and Trustmary that gives you total design control, so the wall reads like part of your product instead of a third-party embed, with no view caps to watch.
Design control that actually moves
Card edge: rounded, sharp, pill, or stamp. Masonry layout that fits any column count. Full color theming per campaign, including primary, background, text, and logo. The widget reads as part of your site, not a third-party embed.
Per-campaign branding
Run separate campaigns per product or service. Each gets its own collection link, its own widget, and its own theme, so testimonials from three offerings don't end up in one undifferentiated pile.
Import the social proof you already have
Pull existing testimonials from X and LinkedIn, so the mentions and replies you've already collected stop sitting unused.
One flat price, no view caps
$25 / month, everything included, with unlimited video. No per-seat pricing, no metered widget views, no branding add-on, and a 7-day money-back guarantee.
One testimonial. Three different looks.
The same testimonial in three different customized styles.
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Minimal · white + green
rounded · sans · white surface
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Editorial · pastel blue
stamp · mono · pastel-blue surface
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Bold · pastel orange
pill · serif · pastel-orange surface
Live render, the same component your customers embed.
Pricing
$25 / month, less than $1 a day.
Below Shapo's $29 Pro and a fraction of Trustmary's $203 recommended tier, unbranded from day one with no view caps, plus card-level design control, unlimited video, and unlimited campaigns neither one offers at this price. Cancel anytime.
Side-by-side
All three tools, in one table.
No winner badges or scoring, just the same set of questions answered side by side. CollectMonial doesn't win every row, so read across and decide for yourself.
| Feature | Shapo | Trustmary | CollectMonial |
|---|---|---|---|
| Built for testimonials | Yes | Surveys + reviews | Yes |
| Pricing model | Flat monthly | Metered usage | Flat monthly |
| Cheapest paid price | $29 / month | $26 / month | $25 / month |
| Recommended tier | $29 Pro | $203 / month | $25 flat |
| Free plan | 10 testimonials | 5 responses, 200 views | No |
| Widget views metered | No | Yes | No |
| Remove platform branding | $29 Pro | +$19/mo add-on | Yes |
| Unlimited testimonials | $29 Pro | Metered | Yes |
| NPS / feedback surveys | No | Yes | No |
| In-browser video testimonials | Yes | Yes | Yes |
| Import from other platforms | Google + 20 platforms | Google plus others | X, LinkedIn |
| CRM integrations (HubSpot, Pipedrive) | No | Yes | No |
| Custom card edge styles | No | No | Yes |
| Responsive masonry layout | Limited | No | Yes |
| Full color control per campaign | Limited | Limited | Yes |
| Webflow / Framer / WordPress embed | Yes | Yes | Yes |
| 7-day money-back guarantee | No | No | Yes |
Decision guide
So which one is right for you?
Choose Shapo if…
A focused testimonial tool with wide Google review imports is the job. Its $29 Pro plan removes branding, unlocks unlimited testimonials, supports video throughout, and skips view metering, with a free plan to start. Just plan for a 10-testimonial branded free cap, no lifetime license, and no money-back guarantee.
Choose Trustmary if…
You want feedback surveys, NPS, and reviews in one platform for a larger team, and you'll use the analytics and CRM integrations. Just plan for usage-based pricing, widget-view metering, a $19/month branding add-on, and a recommended tier around $203/month.
Choose CollectMonial if…
Your priority is a testimonial widget that looks like it was designed to live on your site. Custom card edges, masonry, per-campaign theming, in-browser video, and flat $25 pricing, unbranded from day one with no view caps.
FAQ
Frequently asked.
Shapo is a focused testimonial tool: you collect video and text testimonials, import reviews from Google and 20+ platforms, and embed a wall, on a flat single $29 plan with no view metering. Trustmary is a broader survey-and-feedback platform that also handles reviews, built around NPS and CSAT surveys, feedback analytics, and CRM integrations, and priced by usage. Trustmary's plans are metered by monthly survey responses and monthly widget views, which makes it heavier and more expensive than Shapo if all you want is testimonials on your site.
For testimonials specifically, almost always Shapo. Its single $29/month Pro plan removes branding, unlocks unlimited testimonials, imports reviews from Google and 20+ platforms, and does not meter widget views. Trustmary's cheapest paid option, Build Your Plan, starts at $26/month for just 10 survey responses and 5,000 widget views, its recommended Starter tier is $203/month, and removing branding is a separate $19/month add-on below the $463 Business plan. So for a testimonial wall, Shapo is usually far cheaper overall.
Shapo has a free plan capped at 10 testimonials with Shapo branding that can't be removed. Its paid Pro plan is $29/month (with two months free on the yearly plan) and unlocks unlimited testimonials, branding removal, review imports from Google and 20+ platforms, and 500 email invites per month. Shapo does not meter widget views and does not offer a one-time lifetime license or a money-back guarantee.
Trustmary has a free Solo plan limited to 5 monthly survey responses and 200 monthly widget views. Paid pricing starts with Build Your Plan from $26/month (10 responses, 5,000 widget views), then a recommended Starter plan at $203/month and a Business plan at $463/month, with bigger response and widget-view allowances. Annual billing saves around 14%. Removing Trustmary branding (whitelabel) is a $19/month add-on unless you are on the Business plan.
Yes. Trustmary's plans include a monthly widget-view allowance: 200 on the free Solo plan, 5,000 on the lower paid tiers, and 25,000 on Business. If your testimonial widget gets a lot of traffic, views are something you have to watch and pay for. Shapo and CollectMonial do not meter widget views, so a high-traffic page doesn't push you up a tier.
Yes, but they're different in kind. Shapo's free plan is a testimonial tool's free tier: up to 10 testimonials with unlimited forms and widgets and video support, kept on Shapo branding until the $29 Pro plan. Trustmary's free Solo plan is a feedback platform's free tier: 5 monthly survey responses and 200 monthly widget views, with Trustmary branding. Shapo's free plan is the more useful one if your goal is a testimonial wall.
Shapo. Its $29/month Pro plan includes branding removal outright, while Trustmary's whitelabel is a $19/month add-on on top of a paid plan unless you're on the $463 Business plan. So an unbranded Trustmary widget effectively starts around $45/month, against Shapo's flat $29. CollectMonial is unbranded from day one at a flat $25/month with no add-on to buy.
Yes. Shapo keeps you inside its preset widget styles, and Trustmary's wall is a secondary surface on a survey platform, so on both the design stops at the presets. CollectMonial is built around the wall itself: custom card edge shapes (rounded, sharp, pill, or stamp), a responsive masonry layout, and full per-campaign color and font theming, so it reads as part of your site rather than a third-party embed, at a flat $25/month with no view caps and unbranded from day one.
You've done the work.
Your testimonials should show it.
CollectMonial gives you a testimonial widget that looks like your brand, not like everyone else’s.
Get started with CollectMonialNo free trial. No per-seat pricing. Just the tool.
Sources
Where the numbers came from
Pricing, feature claims, and review notes were pulled from the following public sources as of June 2026. Both Shapo and Trustmary change pricing and plan limits without notice, so verify on their sites before deciding.
This comparison is provided for general information. CollectMonial publishes it; we've aimed to keep competitor descriptions accurate and verifiable, but we're not a neutral third party. Cross-check anything that matters to your decision.
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