Maya Roberts
Founder, Tidewell
Our wall finally looks like part of the app — customers can't tell it's a widget, and that's exactly the point.
Tool comparison
Shoutout.io vs Trustmary: which is the better testimonial collection tool?
Shoutout.io and Trustmary both put reviews and testimonials on your site, but they're built for different jobs. Shoutout.io is a focused, low-cost testimonial tool with flat pricing and a one-time lifetime license. Trustmary is a broader survey-and-feedback platform metered by responses and widget views. This page lays both out honestly.
Devanuj Nath · Founder, CollectMonial
Updated ·10 min read
People compare Shoutout.io and Trustmary because both can pull in reviews and show social proof on your site. But they sit at very different points: one is a focused testimonial widget, the other is a feedback platform.
Shoutout.io collects video and text testimonials, imports tweets and reviews, and embeds a wall, on flat pricing of $15/month or a $199 one-time lifetime license, with branding removal included on the monthly plan and no view metering. Trustmary is a wider survey-and-feedback platform built around NPS and CSAT surveys, feedback analytics, and CRM integrations, priced by monthly survey responses and monthly widget views.
That difference in scope is the whole story. If testimonials and a wall are the job, Shoutout.io is the lighter, cheaper fit. If you want structured feedback and reviews combined for a larger organization, Trustmary is built for that, and priced for it.
This page walks through pricing, the collection and display experience, what real users say, and the one thing both tools leave on the table.
Quick overview
| Shoutout.io | Trustmary | CollectMonial | |
|---|---|---|---|
| Starting price (paid) | $15 / mo | $26 / mo | $25 / mo |
| Pricing model | Flat / one-time | Metered usage | Flat monthly |
| Brand-level design control | Limited | Limited | Yes |
Full breakdown further down.
The 30-second verdict
A quick summary.
Shoutout.io
Shoutout.io is a focused, low-cost testimonial tool. It is $15/month with branding removal included, or a $199 one-time lifetime license, both covering up to three sites, with no widget-view metering. The trade-offs: no free plan, removing branding on the lifetime deal is a separate $50 add-on, the site count is capped at three, and display stays inside fixed templates.
Best for: Founders who just want a cheap, unbranded testimonial wall, a pay-once option, and no usage meters to watch.
Trustmary
Trustmary is a survey-and-feedback platform that also handles reviews, with NPS and CSAT surveys, analytics, and CRM integrations. It's powerful but priced by survey responses and widget views, the recommended Starter tier is $203/month, and removing branding is a separate $19/month add-on on lower plans.
Best for: Larger or multi-location teams that want feedback surveys, NPS, and reviews in one platform and will actually use the analytics and CRM features.
Shoutout.io asks: “How do we get your testimonial wall unbranded and embedded for the lowest price, with no meters to watch?”
Trustmary asks: “How do we run your feedback surveys, NPS, and reviews in one platform that scales with an organization?”
Both are reasonable questions, but they're not the same question. The answer that fits you depends on whether you want a cheap testimonial wall or a full feedback-and-reviews platform.
Pricing
What do they actually cost?
The pricing models are different in kind. Shoutout.io is flat: $15/month with branding removal included, or a $199 one-time lifetime license, with no view caps. Trustmary meters two things, monthly survey responses and monthly widget views, so the same widget can cost more as your traffic grows, and removing branding is a separate add-on on lower plans.
| Feature | Shoutout.io | Trustmary |
|---|---|---|
| Starting paid price | $15 / month | $26 / month (metered) |
| Recommended tier | $15 flat | $203 / month |
| One-time lifetime license | $199 once (up to 3 sites) | Not offered |
| Free plan | None | 5 responses, 200 views |
| Pricing model | Monthly or one-time | Metered usage |
| Remove platform branding | $15/mo plan, or +$50 on lifetime | +$19/mo add-on (free on Business) |
| Widget views metered | No | Yes (200 / 5,000 / 25,000) |
| NPS / feedback surveys | No | Yes |
| Import from other platforms | Tweets & reviews | Google plus others |
| Free trial | None (7-day refund on lifetime) | Free Solo plan instead |
Pricing as listed on Shoutout.io and Trustmary in June 2026. Shoutout.io's $199 license is a one-time purchase, and Trustmary's annual billing saves around 14%. Both vendors change pricing and plan limits without notice, so check their sites before committing.
In practical terms: for a testimonial wall, Shoutout.io is almost always cheaper. The Build Your Plan headline of $26 makes Trustmary look comparable, but it caps you at 10 survey responses and 5,000 widget views, branding removal is a separate $19/month, and the tier Trustmary actually recommends is $203/month. Shoutout.io stays flat at $15 with branding included and no view caps, or $199 once. Trustmary earns its price only if you genuinely use the surveys, analytics, and CRM features.
Collection
How the experience feels for your client
Both tools collect video and text, and let a customer respond in the browser without an account. The difference is that Shoutout.io frames collection around testimonials, while Trustmary frames it around surveys and feedback.
Shoutout.io's collection flow
- Collects video and text. Clients leave a written testimonial or record a video, and it lands in your dashboard ready to publish.
- Built around imported proof. Shoutout.io's heritage is pulling in tweets and reviews, so importing the proof you already have is a first-class part of the flow.
- Paid from the first testimonial. There's no free plan, so collection starts on the $15/month plan or the $199 lifetime license rather than a free tier.
- No response or view meters. You're not tracking a monthly response allowance, so collection volume isn't tied to a usage tier.
Trustmary's collection flow
- Survey-first 3-in-1 forms. Trustmary's signature is one survey that gathers feedback, an NPS or CSAT score, and a review together, then nudges happy customers to post on Google.
- Video review forms. It collects video testimonials too, alongside the text and survey responses.
- Metered by responses. The free plan allows 5 survey responses a month and paid tiers raise that allowance, so collection volume is tied to your plan.
- Feedback and CRM features. NPS, CSAT, and eNPS surveys feed analytics and integrations with tools like HubSpot and Pipedrive, which is the point of the platform.
If your goal is simply to gather testimonials, Shoutout.io's flow is lighter and isn't capped by survey responses. If you want structured feedback and reviews in one survey, that's exactly what Trustmary is built for.
Display
Getting testimonials on your website
Both tools give you embeddable widgets and a public wall. The big practical difference on display is that Trustmary counts widget views against your plan, and Shoutout.io does not, and Shoutout.io's branding comes off on its $15 plan while Trustmary's is a separate add-on.
Shoutout.io: what you get
- Tweet and testimonial walls. Shoutout.io is strong at embedding imported tweets next to collected testimonials in one wall, with a no-code snippet.
- No view metering. A high-traffic page doesn't cost more or push you up a tier; widget views aren't capped.
- Unbranded from the entry plan. The $15/month plan includes branding removal, while the $199 lifetime license needs a separate $50 add-on to go unbranded.
- Template-bound customization. You work within Shoutout.io's preset widget styles; color and layout choices stop where the templates do.
Trustmary: what you get
- Review widgets and a Review Page. You can add reviews to your site with widgets and host a dedicated review page.
- Widget views are metered. Plans include a monthly widget-view allowance (200 free, 5,000 on lower paid, 25,000 on Business), so traffic affects your plan.
- Branding removal is an add-on. Whitelabel costs $19/month on top, unless you're on the $463 Business plan.
- Template-bound customization. You work within Trustmary's preset widget styles; design choices stop where the templates do.
For a public testimonial wall on a busy marketing site, Shoutout.io's unlimited views and included branding removal are simpler to reason about. Trustmary's display is fine, but the view metering and the branding add-on are real costs to factor in.
See the difference
A stock embed vs a widget that looks like yours.
Same testimonial. The one on top is frozen and watermarked, the kind of embed most tools hand you. The one below is live, so go ahead and change the edge, color, and font.
Generic widget
What most tools give you out of the box
MB
Marcus B.
Verified Customer
“Great product! Would definitely recommend to anyone looking for a testimonial solution.”
★ Powered by ReviewWidgetGet this widget
vs
Your widget on CollectMonial
LiveCard edges
Brand color
Font
Live render — the same component your customers embed.
Real use cases
What each one is actually for
Shoutout.io works well when…
- Testimonials are the job. If you just want to collect and show testimonials, Shoutout.io does exactly that without survey overhead.
- You want the cheapest unbranded widget. At $15/month with branding removal included, it's a fraction of what an unbranded Trustmary widget costs.
- You'd rather pay once. The $199 one-time lifetime license suits people who dislike recurring subscriptions, as long as you factor in the $50 branding add-on.
- You don't want metering. Flat pricing and unlimited widget views mean a popular page never costs you more.
Trustmary works well when…
- You want surveys plus reviews. If NPS, CSAT, or eNPS feedback matters as much as testimonials, Trustmary's 3-in-1 surveys combine them in one tool.
- You're a larger or multi-location org. Analytics, lead generation, and CRM integrations with HubSpot and Pipedrive are aimed at teams, not solo sites.
- You'll use the platform features. The price makes sense when you're using the feedback analytics and integrations, not just the widget.
Roughly: pick Shoutout.io if you want a cheap, focused testimonial tool with a pay-once option, and Trustmary if you want a full feedback-and-reviews platform for an organization. Different tools for different jobs.
What real users say
What people who've used them say.
The two tools have different review footprints, and the notes below come from different sources, so they aren't directly comparable. Shoutout.io has thin independent review data; Trustmary is rated on G2, where it's listed under Enterprise Feedback Management.
Shoutout.io · public reviews
Limited data
Shoutout.io has minimal presence on the major software review sites, so there's no reliable aggregate score to quote. What you'll find tends to be positive notes about how simple the tweet-and-testimonial wall is to embed and the appeal of the one-time lifetime license, but the sample is too small to read as a verdict. Use the 7-day refund window on the lifetime purchase to try it.
Trustmary · G2
4.6/5
12 reviews
On G2, where Trustmary is listed under Enterprise Feedback Management, reviewers praise its survey automation, review collection, and integrations. Because the platform is broad, feedback tends to focus on surveys, NPS, and CRM workflows rather than the testimonial widget specifically. The sample is small, so read it as encouraging rather than conclusive.
The shared blind spot
What both tools miss
Shoutout.io and Trustmary both get testimonials onto your site. But if you've spent real time on your brand, the way your site feels, the type, the colors, the shapes, both tools hit the same ceiling.
They reach it from different angles. Shoutout.io is a template widget tool built around tweet-and-testimonial walls; Trustmary's widget is a small surface on a feedback platform, made to surface scores rather than to be designed. Neither lets you compose the wall yourself.
For anyone whose site is the first impression, a marketing page, a portfolio, a product home, a testimonial block that's slightly off brand reads as imported. The proof still counts, but it lands with less force than something that clearly belongs there.
Making it clearly belong is what CollectMonial is for.
The third option
CollectMonial: testimonials that
belong on your site.
Most testimonial widgets break your brand. CollectMonial is the alternative to Shoutout.io and Trustmary that gives you total design control, so the wall reads like part of your product instead of a third-party embed, with no view caps to watch.
Design control that actually moves
Card edge: rounded, sharp, pill, or stamp. Masonry layout that fits any column count. Full color theming per campaign, including primary, background, text, and logo. The widget reads as part of your site, not a third-party embed.
Per-campaign branding
Run separate campaigns per product or service. Each gets its own collection link, its own widget, and its own theme, so testimonials from three offerings don't end up in one undifferentiated pile.
Import the social proof you already have
Pull existing testimonials from X and LinkedIn, so the mentions and replies you've already collected stop sitting unused.
One flat price, no view caps
$25 / month, everything included, with unlimited video. No per-seat pricing, no metered widget views, no branding add-on, and a 7-day money-back guarantee.
One testimonial. Three different looks.
The same testimonial in three different customized styles.
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Minimal · white + green
rounded · sans · white surface
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Editorial · pastel blue
stamp · mono · pastel-blue surface
Sarah Chen
Founder, Lumen Studio
Honestly the cleanest tool I've used for collecting client video testimonials. The widget looks gorgeous and works everywhere we've embedded it.
Bold · pastel orange
pill · serif · pastel-orange surface
Live render, the same component your customers embed.
Pricing
$25 / month, less than $1 a day.
Above Shoutout.io's $15 monthly but a fraction of Trustmary's $203 recommended tier, unbranded from day one with no view caps, plus card-level design control, unlimited video, and unlimited campaigns neither one offers at this price. Cancel anytime.
Side-by-side
All three tools, in one table.
No winner badges or scoring, just the same set of questions answered side by side. CollectMonial doesn't win every row, so read across and decide for yourself.
| Feature | Shoutout.io | Trustmary | CollectMonial |
|---|---|---|---|
| Built for testimonials | Yes | Surveys + reviews | Yes |
| Pricing model | Monthly or one-time | Metered usage | Flat monthly |
| Cheapest paid price | $15 / month | $26 / month | $25 / month |
| Recommended tier | $15 flat | $203 / month | $25 flat |
| One-time lifetime license | $199 once | No | No |
| Free plan | No | 5 responses, 200 views | No |
| Widget views metered | No | Yes | No |
| Remove platform branding | $15/mo plan | +$19/mo add-on | Yes |
| NPS / feedback surveys | No | Yes | No |
| In-browser video testimonials | Yes | Yes | Yes |
| Import from other platforms | X, LinkedIn | Google plus others | X, LinkedIn |
| CRM integrations (HubSpot, Pipedrive) | No | Yes | No |
| Custom card edge styles | No | No | Yes |
| Responsive masonry layout | No | No | Yes |
| Full color control per campaign | Partial | Limited | Yes |
| Webflow / Framer / WordPress embed | Yes | Yes | Yes |
| 7-day money-back guarantee | On lifetime | No | Yes |
Decision guide
So which one is right for you?
Choose Shoutout.io if…
A cheap, focused testimonial wall is the job. At $15/month it removes branding and skips view metering, or $199 buys a lifetime license for up to three sites. Just plan for no free plan, a $50 branding add-on on the lifetime deal, and a three-site cap.
Choose Trustmary if…
You want feedback surveys, NPS, and reviews in one platform for a larger team, and you'll use the analytics and CRM integrations. Just plan for usage-based pricing, widget-view metering, a $19/month branding add-on, and a recommended tier around $203/month.
Choose CollectMonial if…
Your priority is a testimonial widget that looks like it was designed to live on your site. Custom card edges, masonry, per-campaign theming, in-browser video, and flat $25 pricing, unbranded from day one with no view caps.
FAQ
Frequently asked.
Shoutout.io is a focused testimonial tool: you collect video and text testimonials, import tweets and reviews, and embed a wall, on flat pricing of $15/month or a $199 one-time lifetime license. Trustmary is a broader survey-and-feedback platform that also handles reviews, built around NPS and CSAT surveys, feedback analytics, and CRM integrations, and priced by usage. Trustmary's plans are metered by monthly survey responses and monthly widget views, which makes it heavier and more expensive than Shoutout.io if all you want is testimonials on your site.
For testimonials specifically, almost always Shoutout.io. It is $15/month flat with branding removal included and no view metering, or a $199 one-time lifetime license. Trustmary's cheapest paid option, Build Your Plan, starts at $26/month for just 10 survey responses and 5,000 widget views, its recommended Starter tier is $203/month, and removing branding is a separate $19/month add-on below the $463 Business plan. So for a testimonial wall, Shoutout.io is usually far cheaper overall.
Shoutout.io has no free plan. It is $15/month or a $199 one-time lifetime license, and both cover up to three sites. The $15/month plan includes branding removal. On the $199 lifetime plan, removing Shoutout.io branding is a separate $50 add-on. There is a 7-day money-back guarantee on the lifetime purchase. Shoutout.io does not meter widget views.
Trustmary has a free Solo plan limited to 5 monthly survey responses and 200 monthly widget views. Paid pricing starts with Build Your Plan from $26/month (10 responses, 5,000 widget views), then a recommended Starter plan at $203/month and a Business plan at $463/month, with bigger response and widget-view allowances. Annual billing saves around 14%. Removing Trustmary branding (whitelabel) is a $19/month add-on unless you are on the Business plan.
Yes. Trustmary's plans include a monthly widget-view allowance: 200 on the free Solo plan, 5,000 on the lower paid tiers, and 25,000 on Business. If your testimonial widget gets a lot of traffic, views are something you have to watch and pay for. Shoutout.io and CollectMonial do not meter widget views, so a high-traffic page doesn't push you up a tier.
Only Trustmary, and it's a feedback platform's free tier rather than a free testimonial wall: the Solo plan caps you at 5 monthly survey responses and 200 monthly widget views, with Trustmary branding. Shoutout.io has no free plan or free trial, so you start on either the $15/month plan or the $199 lifetime license, with a 7-day money-back guarantee on the lifetime purchase.
Shoutout.io. Its $15/month plan includes branding removal outright, while Trustmary's whitelabel is a $19/month add-on on top of a paid plan unless you're on the $463 Business plan. On Shoutout.io's $199 lifetime license, removing branding is a one-time-style $50 add-on. CollectMonial is unbranded from day one at a flat $25/month with no add-on to buy.
Yes. Shoutout.io keeps you inside its tweet-and-testimonial wall styles, and Trustmary's wall is a secondary surface on a survey platform, so on both the design stops at the presets. CollectMonial is built around the wall itself: custom card edge shapes (rounded, sharp, pill, or stamp), a responsive masonry layout, and full per-campaign color and font theming, so it reads as part of your site rather than a third-party embed, at a flat $25/month with no view caps and unbranded from day one.
You've done the work.
Your testimonials should show it.
CollectMonial gives you a testimonial widget that looks like your brand, not like everyone else’s.
Get started with CollectMonialNo free trial. No per-seat pricing. Just the tool.
Sources
Where the numbers came from
Pricing, feature claims, and review notes were pulled from the following public sources as of June 2026. Both Shoutout.io and Trustmary change pricing and plan limits without notice, so verify on their sites before deciding.
- [01]Shoutout.io official pricing & plans
- [02]Trustmary official pricing & plans
- [03]Trustmary reviews on G2
This comparison is provided for general information. CollectMonial publishes it; we've aimed to keep competitor descriptions accurate and verifiable, but we're not a neutral third party. Cross-check anything that matters to your decision.
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